I know it’s Friday but get your head out of gutter – this article is about the size of your social network versus the quality of your social influence.
There’s no doubt about the overwhelming evidence for social media as an effective means of marketing, even for businesses that are traditionally unaffiliated with social media marketing. But when it comes to measuring this effectiveness, many companies, even digital marketing agencies, sometimes confine it to numbers such as Facebook likes or Twitter followers. Sure it’s easy to use measures like these because they are verifiable and quantitative, but the true significance of likes and followers to the success of a social media campaign is greatly overestimated.
